Three Views of Digital Transformation

Three views  of digital transformation_30June_2022 .jpg

Thursday 30 June 2022, 16:30 hrs CEST.

Three Views of Digital Transformation

In recent years, particularly after the COVID-19 pandemic, museums and memory institutions made a significant switch to accelerate their use of digital content and new technologies. Even though strategies may differ substantially or evolve through time, digital is very much embedded in everything that defines a museum in the 21st century. While digital transformation involves the digitalization and indexing of collections and content generation, it also comprises new challenges, such as the management and development of systems and interfaces, platforms for new revenue streams, digital born commissions as well as a fine-grained understanding of the audiences.

For this webinar we have invited three specialists to share their experiences and opinions through the work they do at museums and memory institutions with wide-ranging collections and based on different institutional settings.


  • Heba Hage-Felder, Director, Arab Image Foundation, Beirut, Lebanon
  • Raphaël Guyard, Coordinator of Historias Platform, Museo de Arte de Lima – MALI, Lima, Peru
  • Anna Ramos, Head of Radio Web MACBA, Museu d'Art Contemporani de Barcelona, Spain
  • Bart De Baere, Director of M HKA, the Museum of Contemporary Art in Antwerp, Board Member, and Chair of the Museum Watch Committee of CIMAM.

Moderated by José-Carlos Mariátegui, independent curator and lecturer of Governance of Digital Markets and Technologies in Europe at Luiss Guido Carli University, Rome.


CIMAM 2022 Rapid Response Webinars are made possible with the support from the Getty Foundation through its Connecting Professionals/Sharing Expertise initiative.


  • Heba Hage-Felder

Heba Hage-Felder is the director of the Arab Image Foundation in Beirut since September 2020. She has over twenty-five years of experience in development and culture. Previously, she was responsible for institutional development at the Arab Fund for Arts and Culture (2017-2020), including developing and managing new programmes, fundraising and building donor relations, and strategic communication. Between 2006 and 2016, she worked with the Swiss Federal Department of Foreign Affairs, first at headquarters and then in Beirut, leading the Swiss Cooperation Office. Her work experience between 1996 and 2006 covered youth and community initiatives in Jordan, Lebanon, Rwanda and Geneva. She co-founded Mada, a local association in Lebanon in 2001. Born in Ghana, she was raised between West Africa and Lebanon, and later resided in Switzerland. She is at home in diverse settings and enjoys writing and visual storytelling.

  • Raphaël Guyard

Raphaël works as a social innovation and digital transformation consultant at Espaces temps, a non-profit management consulting firm based in Montréal. He is in charge of the Culture and Resilience department which specializes in the reinforcement of management capabilities of cultural organizations. His research interests and topics of consultancy range from the management of innovation through participatory approaches (such as living labs) to participatory strategic planning for public institutions in Eastern Canada. He's been collaborating with Museo de Arte de Lima for more than a year now in a couple of projects regarding its digital transformation plan such as Historias, Arte y Cultura del Perú and Archivos MALI en línea.

  • Anna Ramos

Anna Ramos is Head of Radio Web MACBA, and member of the working group RWM. She is also a co-responsible for the label ALKU, a multidisciplinary platform that has been operating since 1997. Through these spaces she develops projects, installations, and cycles around music and critical thinking. She has also conceived, together with Roc Jiménez de Cisneros, cycles of conferences, concerts and installations for MACBA, Sónar, Espacio Cultural Caja Madrid and Cosmocaixa, Festival Papiripar, among others. Since 2017 she has curated the public program Lorem Ipsum, together with Alicia Escobio.

  • Bart De Baere

Bart De Baere is the director of M HKA, the Museum of Contemporary Art in Antwerp, and board member of the Museum Watch Committee of CIMAM.

With a background in archeology and art history De Baere’s experience is broad. He served as a chairman of the Flemish Council for Culture, which advises the government on cultural policy, and he was advisor for cultural heritage and contemporary art to the Flemish Minister of Culture. From 1986 to 2001, he was curator at the Museum of Contemporary Art in Ghent (now S.M.A.K.). He organised and curated events for several venues abroad including Documenta IX in Kassel where he was member of the curatorial team.

Bart De Baere’s writing, theoretical texts and interviews have been featured in a variety of publications, including Eurasia and Transnational Thinking, in Jimmie Durham: Festschrift (edited by Maria Thereza Alves), Nero, 2020, pp. 80-87.

  • José-Carlos Mariátegui

Writer, curator, scholar and entrepreneur on culture, and technology. Dr. Mariátegui is the founder of Alta Tecnología Andina – ATA, an organization working at the intersection of art, science, technology and society in Latin America. His multidisciplinary research embraces media archeology, digitization, archives and the impact of technology in memory institutions. He is a Lecturer at LUISS (Rome) and a Board Member of Future Everything (UK). A former Board Member of the Museo de Arte de Lima - MALI (2013-2021), he chairs MALI’s Education Committee, and leads the museum’s digital strategy. Has published in journals such as AI & Society, Third Text, The Information Society, Telos and Leonardo and curated art and technology projects internationally for more than two decades. He recently co-edited a special issue for AI & Society on Cybernetics in Latin America.

Thursday 30 June 2022, 16:30 hrs CEST.

Duration: 1h and 30 minutes (45 minutes of presentations followed by another 45 minutes of Q&A).

Rapid Response Webinars are free of cost for CIMAM members.

Non-Members can attend paying 10,00€ that will be deducted from their membership fee if they join CIMAM in the next 3 months.

→ The preferred payment method is PayPal invitations (with a credit card) which consist of receiving a link to easily pay without having a PayPal account.

This session will be recorded and posted at CIMAM’s Only Members section. We may use still images of the recording for CIMAM’s promotional purposes. If you’d rather not appear on that snapshot, please let us know in advance.

About CIMAM’s Rapid Response Webinars

Started in 2020, CIMAM has taken the new virtual scenario as an opportunity to launch a series of online activities exclusively for our community to, now more than ever, reinforce the sense of connectivity through online meetings in a peer to peer environment to share, learn, and be inspired by the experiences of other CIMAM professionals.

For 2022, we have prepared a series of online sessions that will take place, nearly every month of the year. The next ones are:

  • Thursday 5 July 2022: Commemorative webinar for the 60th anniversary of CIMAM's birth.
  • Thursday 28 July 2022: Bringing Context Back to the Debate: Museums in the Global South and the Challenges of an All-encompassing Agenda. Webinar proposed and designed by CIMAM member Sabrina Moura.
  • Thursday 15 September 2022, 13:00 hrs CEST: Perspectives on Museums and Well-being.
  • Thursday 29 September 2022, 14:00 hrs. CEST: Towards a Shared Future: Indigenous Artists + Non-Indigenous Institutions. Webinar proposed and designed by CIMAM member Georgiana Uhlyarik, Curator, Canadian Art, Art Gallery of Ontario, Toronto, Canada.