Museum Audiences and Sustainability Today

Thursday 30 July 2020
2:00 pm HKT / 3:30 pm ACST / 8 am CEST

Gridthiya Gaweewong, Director, Jim Thompson Art Center, Bangkok.
Rhana Devenport, CIMAM Board Member and Director, Art Gallery of South Australia, Adelaide.
Zoe Butt, Director, The Factory Contemporary Arts Centre, Saigon.

Moderated by Suhanya Raffel, CIMAM Board Member and Museum Director, M+, Hong Kong.

Statements:

The relation between audience and sustainability is obvious. Without the audience, we cannot sustain in the short term because most of our visitors are tourists, so we need to attract a more local audience as an immediate strategy. Gridthiya Gaweewong
Artworks in themselves are time travelers, so our role is to choose the portals, and the platforms because that connection between audiences and art forms have never been more critical. Rhana Devenport
I think we all realized how important it is to keep the physical institution as a reminder of sight specificity when it comes to artistic ambition, and also it lends itself to this idea of small invited groups, and our audience is already quite comfortable with that as a notion of experiencing art. Zoe Butt
Working online requires ingenuity, commitment, and time commitment, and what has taught us is, when thinking about sustainability, is that we are very agile as a group of people, as artists, as art workers. So, do we need to travel so much? Can we think about a more sustainable way of sharing artistic and creative work? But also thinking about the online experience in a more thoughtful way because of the relationship between the content and the audience. Suhanya Raffel

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